June 24, 2021
HERFF JONES AND THE AMERICAN 7s FOOTBALL LEAGUE ANNOUNCE EXCLUSIVE PARTNERSHIP
Company to sponsor and serve as the official championship ring provider for all four divisions
INDIANAPOLIS (June 24, 2021) – Herff Jones, the achievement division of Varsity Brands, is proud to announce they have signed a two-year deal with the American 7s Football League (A7FL) as the exclusive provider of championship rings. Herff Jones will also provide trophies for the champions of the 2021 season, which kicked off on April 11.
“When any athlete wins a championship, something they’ve worked years to achieve, they want to bottle up that feeling and remember it forever,” said Herff Jones Senior Vice President and General Manager of College and Commercial Brian Fleming. “That’s where we come in. Our goal is to provide the A7FL championship winners with a physical memento of their accomplishments, so that each time they look down at that bling on their hand, they’re reminded of their grit and determination.”
“We’re excited to partner with Herff Jones because of everything they stand for as a company in terms of encouraging the growth and education of our youth – whether or not they wind up competing on the gridiron,” added A7FL Co-Founder and President Ryan DePaul. “We couldn’t ask for a better sponsor for this year’s championship rings and trophies, and I can’t wait to see the season unfold as our athletes compete to win it all.”
The American 7s Football League are pioneers in the professional 7-on-7 competition and have grown the league to 32 teams in four divisions.
ABOUT HERFF JONES
Indianapolis-based Herff Jones is the leading provider of handcrafted graduation and educational products and services designed to inspire achievement and create memorable experiences for students. A division of Varsity Brands, Herff Jones’ range of quality products include class rings and jewelry, caps and gowns, yearbooks, diplomas, frames and announcements as well as motivation and recognition programs. Focused on building long-term relationships through a nationwide network of over 2,000 employees and sales partners, the professionals at Herff Jones have been helping elevate the student experience throughout the lifelong journey of education for more than 101 years. For more information about Herff Jones or Varsity Brands, please visit www.herffjones.com or www.varsitybrands.com. Varsity Brands is a portfolio company of Bain Capital Private Equity.
ABOUT THE AMERICAN 7’S FOOTBALL LEAGUE
Now entering its 7th season, the American 7s Football League (A7FL) has pioneered a familiar yet completely new format for America’s most popular sport: 7-on-7 football without helmets or hard-shell pads. The A7FL’s completely unique format retains the toughness that fans of all ages crave while its gameplay delivers action-filled performances that generate tens of millions of views and attract a new younger audience (more than 3/4 are 18-34). Founded in 2014 by CEO Sener Korkusuz and President Ryan DePaul, the Spring league (April-July) recently added UFC® Co-Founder David Isaacs to its ranks and has grown to 32 teams in 4 divisions with over 600K social media followers and partnerships with Eleven Sports, Facebook Watch, Twitch and WAVE.tv. For more information, visit A7FL.com, our Facebook page, or email info@a7fl.com.