VARSITY BRANDS
BELIEVE IN YOU^® CHALLENGE

KEVIN ATLAS: USE THIS TIME TO SHOW APPRECIATION FOR THOSE YOU BELIEVE IN

 

The Varsity Brands Believe in You^® program, led by brand ambassador Kevin Atlas, was designed to educate students and staff about the incredible power of believing in yourself, despite the challenges and trials that life may present. And through the #believeinyouchallenge, which was launched in 2018, people across the country have been encouraged to attend a school activity they never have before and share those experiences on social media. With school closings and extracurricular activities on hold, that looks a little different now.

In these times of uncertainty — and with the need for social distancing — Kevin applies a new spin on this challenge. In his latest video, Kevin encourages everyone to rise above the circumstances and use this time to show gratitude for those who have positively impacted your life as well as support for those who may be struggling by letting them know you believe in them.